The ad starts with a static, somewhat eerie shot of an empty patio at night, which quickly cuts to a man on the phone reporting a burglary.

The ad opens with a static shot of an empty patio with a table and chairs. It then transitions to a series of short clips: a man on the phone, a cartoon burglar, a cartoon car driving, a close-up of a rotary phone dial, a cat looking out a window, a woman and child at a table, and a man tucking a child into bed. The final sequence shows graphics with text overlays and the GMF logo.