National Protection Plan YouTube Ads and Campaigns

#3368 YouTube advertiser by spendInsuranceCanadaVerify on Google Ads Transparency Center

National Protection Plan is a Canadian life insurance comparison platform operated by Consumer Genius Inc. that connects consumers with licensed providers. Across 13 ads in Canada with 15.8M views, its video campaigns focus on quotes for living benefits, coverage for older adults, and support for ODSP recipients.

Est. total spend
$174K – $442K
All-time, estimated range
Ads indexed
13
Total views
15.8M
Markets
1
Countries the ads ran in

Most-viewed National Protection Plan YouTube ads

Top 13 by views · list updated

About National Protection Plan

National Protection Plan is an online life insurance comparison platform in Canada operated by Consumer Genius Inc. The platform connects Canadian consumers with licensed insurance providers and advisors to compare quotes for term, whole life, and no-medical insurance policies. It operates as a marketing and referral lead-generation service rather than a direct insurance carrier.

Company
Consumer Genius Inc.
Category
Life insurance comparison platform
Headquarters
Canada
Advertises in
1 country

National Protection Plan YouTube ads — FAQ

National Protection Plan is a Canadian online life insurance comparison platform operated by Consumer Genius Inc. It connects consumers with licensed insurance providers to compare quotes for term, whole life, and no-medical policies, operating as a referral lead-generation service rather than an insurance carrier.
National Protection Plan's YouTube ads focus on life insurance quotes and living benefits. Recurring topics include tax-free living benefit policies, coverage for Canadians over 40, retirement security, and options for ODSP recipients, often marketed alongside the CanadianLifeRates name.
National Protection Plan runs exclusively vertical video ads on YouTube. These Shorts-style videos typically run between 30 and 60 seconds in length.
National Protection Plan advertises on YouTube entirely in English, targeting consumers in Canada.
AdSee has indexed 13 YouTube ads from National Protection Plan, with 15.8M views in total, shown in 1 country.
National Protection Plan's YouTube ads in the AdSee library ran most often in Canada.
AdSee estimates National Protection Plan's YouTube ad spend at $174K – $442K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by National Protection Plan.
The most-viewed National Protection Plan ad in the AdSee library is “CanadianLifeRates — Living Benefit Insurance”, with 7.4M views on YouTube.
National Protection Plan's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR02908677334615719937?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.