The glitchy visual effect and the text 'UBER TRIED TO BAN THIS AD' immediately create intrigue.

The video opens with a grainy, glitchy effect. A woman walks away from the camera down a wet, dimly lit street. Text appears over the scene. The camera then zooms in on the woman's face, and the text changes. Finally, the Uber logo appears, followed by the text 'THEY FAILED' and a call to action. The overall visual style is dark and somewhat unsettling, with a retro, lo-fi aesthetic.