The stark statistic "every 8 minutes" combined with the dark, atmospheric visuals.

The ad opens with a woman walking down a dark, wet street at night. Text appears on screen stating statistics about sexual assault. The scene then shifts to a close-up of the woman's face, then to her hands holding a smartphone. The camera moves inside a car, showing the steering wheel and dashboard, with the Uber app displayed on a phone mount. The statistics on screen update to reflect a larger number of reports. The final scenes show the car driving at night, and a close-up of the woman's face through the car window. The overall mood is somber and serious.