The opening shot of a woman alone on a dark, wet street at night, combined with the stark headline "Every Eight Minutes: Uber's Alarming Sexual Violence Problem."

The video opens with a woman standing on a wet street at night, looking concerned. Text appears on screen, referencing a New York Times article about Uber's sexual violence problem. The scene shifts to a close-up of a smartphone displaying the Uber app, then back to the woman. The text updates to show statistics about sexual assault reports and states that Uber refused safety improvements. The camera then focuses on an Uber car, with the woman approaching it. The final scenes show the woman getting into the car and a close-up of her face, looking distressed. The ad concludes with an end card displaying a website and funding information.