The headline "Every Eight Minutes: Uber's Alarming Sexual Violence Problem" immediately grabs attention.

The video opens with a dark, wet street at night. A woman walks along a sidewalk next to a building with glowing green windows. Text appears on screen, including a headline about Uber and a New York Times dateline. The camera then zooms in on the woman's face, then on her hands holding a smartphone. It cuts to the interior of a car, showing the steering wheel and dashboard, with the Uber app visible on a phone mount. The text on screen changes to show numbers and statistics related to reports of sexual assault or misconduct. The video then shows cars on the wet street at night, with headlights illuminating the scene. The final shots show the woman looking out of a car window, with text overlaying the image, including a website address and a statement about Uber silencing victims. The ad concludes with information about who paid for the ad and its top funders.