A woman holding an electric car charger in a garage.
The ad opens with a woman in a garage holding an electric car charger, looking at a blue electric car. Text appears on screen: "FACE AUX RAVAGES DES ÉNERGIES FOSSILES. IL EST ENCORE TEMPS D'AGIR." The woman smiles. The scene then splits into two: on the left, the woman is on a couch using a laptop; on the right, a close-up of a laptop screen shows the Enercoop website. The website promotes "ELECTRICITÉ 100% RENOUVELABLE LOCALE ET CITOYENNE" and has a button "JE PASSE CHEZ ENERCOOP". The ad transitions to a group of six diverse people standing against a dramatic sky with the word "ENERCOOP" in large yellow letters behind them. The text "CHANGEZ LE SCÉNARIO!" appears below them. The final scene is a dark background with the Enercoop logo, the tagline "L'énergie militante", and the call to action "PASSEZ À L'ÉLECTRICITÉ 100 % RENOUVELABLE ET CITOYENNE" with the website "enercoop.fr" displayed prominently. The pacing is moderate, with a shift from a serious tone to a more hopeful and action-oriented one.


















