The opening scene of a woman opening a garage door.

The ad opens with a woman opening a garage door with a remote. She then walks to an electric car and plugs it in. Text appears on screen: 'FACE AUX RAVAGES DES ÉNERGIES FOSSILLES' (Facing the ravages of fossil fuels). A man is shown looking up at the sky, holding a political flyer. Text appears: 'ILS SE SENTAIENT IMPUISSANTS ISOLÉS' (They felt powerless, isolated). A woman is shown looking into a refrigerated display case. Text appears: 'POURTANT...' (However...). A split screen shows the man, the woman in the store, and the woman with the electric car. Text appears: 'ILS VONT PASSER À L'ACTION' (They are going to take action). A group of six people stand together against a dramatic sky. The brand name 'ENERCOOP' is prominent. Text appears: 'CHANGEZ LE SCÉNARIO!' (Change the scenario!). The ad transitions to the ENERCOOP logo and tagline. Text appears: 'PASSEZ À L'ÉLECTRICITÉ 100 % RENOUVELABLE ET CITOYENNE' (Switch to 100% renewable and citizen electricity). A website address is displayed. The ad ends with the ENERCOOP logo and tagline.