The woman in the lab coat interacting with a holographic rewind button.

A woman in a lab coat is shown, first looking at the camera, then interacting with a holographic rewind button. The scene transitions to floating pearls, then a pearl necklace, and finally a tube of Elmex toothpaste. The woman holds up the toothpaste, and an egg stained with tea is dipped into a beaker of liquid, then lifted out, showing a whiter surface. The ad ends with the toothpaste tube and a graphic of an 'X'.