Floating spheres that morph into a pearl necklace.

The ad opens with abstract, floating spheres that resemble pearls. The spheres then form a necklace. A woman in a lab coat holds up a tube of Elmex toothpaste. She then dips an egg into a beaker of liquid, demonstrating the toothpaste's protective qualities. The egg is then shown being cracked, revealing a strong interior. The ad concludes with a shot of the Elmex toothpaste tube and the brand logo.