The initial text "La sensibilité n'a pas sa place dans un mode de vie sain !" combined with the visual of a man drinking a smoothie.

The ad opens with a man drinking a red smoothie, with a large blurry 'X' graphic behind him and text overlay. The scene transitions to a woman in a lab coat, with the Elmex logo and a toggle switch graphic. She points to the switch, which changes to show text. The ad then shows a close-up of a tube of Elmex toothpaste and a bottle of mouthwash, with animated graphics illustrating how the product works on teeth. The final scene shows a close-up of a smiling man's face.