The large, stylized 'X' graphic and the opening Dutch text about a pain-free healthy lifestyle.

The ad opens with a man drinking a smoothie, with the text "Een gezonde levensstijl zou pijnvrij moeten zijn." overlaid. The scene then transitions to a close-up animation of teeth and gums, illustrating pain relief. Finally, it shows Elmex Sensitive Professional toothpaste, toothbrush, and mouthwash, with a call to action and product information.