A woman drinking tea with a large 'X' graphic and a French tagline about a healthy lifestyle.

The ad opens with a woman drinking tea, with large white 'X' shapes in the background and text overlay. It transitions to a woman in a lab coat, identified as an Elmex lab technician, who smiles and gestures. A button appears with 'Soulagez la douleur' (Soothe the pain). The ad then shows a close-up of Elmex Sensitive Professional toothpaste packaging, highlighting 'Réparer & Prévenir' (Repair & Prevent). Animated graphics illustrate the product's action on teeth and gums. The final scene shows the Elmex Sensitive Professional toothpaste, toothbrush, and mouthwash range, with the tagline 'Découvrez maintenant' (Discover now). The ad ends with a close-up of a smiling woman.