The close-up of the man's scarred face and the ominous title 'DYING LIGHT THE BEAST'.

The ad opens with a close-up of a man's face, then transitions to a dark, monstrous figure. It then shows characters parkouring across rooftops in a city, followed by a giant monster on a rocky outcrop. The scene shifts to a sterile, indoor environment with people in hazmat suits, then to a lavish dining room. More monstrous figures appear, some in dark, confined spaces, others in a field of wheat. The gameplay footage showcases intense action, including driving a vehicle and using a flamethrower. The ad concludes with a dramatic confrontation between a survivor and a monstrous entity, ending on a title card with release information.