The initial close-up of a man's intense, pained expression.

The ad opens with a close-up of a man's face, then transitions to show him in a dark room, followed by a scene of him being held down on a medical table by figures in hazmat suits. It then shows him running and fighting in a dark, urban environment, followed by a scene with two pickup trucks driving at night. The ad then shows a group of soldiers in tactical gear, and finally a close-up of a man's hand and face. The final scene is a dynamic action shot of a man fighting a zombie in a forest. Throughout the ad, there are overlays of text and logos.