Dying Light YouTube Ads and Video Campaigns

#1449 YouTube advertiser by spendGaming AppsVerify on Google Ads Transparency Center

Dying Light is an open-world survival horror video game franchise by Techland S.A., featuring parkour movement and zombie combat. Across 16 markets, its YouTube advertising library has generated 31.0M views from 100+ ads. The video campaigns primarily showcase Dying Light: The Beast through release date trailers, pre-order announcements, and promotional sales.

Est. total spend
$155K – $1.6M
All-time, estimated range
Ads indexed
174
Total views
31.0M
Markets
16
Countries the ads ran in

Most-viewed Dying Light YouTube ads

Top 20 by views · list updated

See all 174 Dying Light ads

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About Dying Light

Dying Light is an open-world survival horror video game franchise created and owned by Polish game developer and publisher Techland S.A., a subsidiary of Tencent. Launched in 2015, the series features first-person action-RPG gameplay focused on parkour movement and zombie combat. The games are distributed globally across major consoles and PC platforms.

Company
Techland S.A.
Category
Video game franchise
Advertises in
16 countries

Dying Light YouTube ads — FAQ

Dying Light is an open-world survival horror video game franchise developed by Techland S.A., featuring first-person action-RPG gameplay centered on parkour movement and zombie combat on PC and consoles.
Dying Light's YouTube ads primarily showcase Dying Light: The Beast, highlighting release dates, pre-order trailers, promotional taglines, and Black Friday sale discounts.
Dying Light runs predominantly horizontal video ads, with most spots lasting up to 15 seconds alongside some mid-length videos.
Dying Light advertises on YouTube mainly in English, followed by German and French.
AdSee has indexed 174 YouTube ads from Dying Light, with 31.0M views in total, shown in 16 countries.
Dying Light's YouTube ads in the AdSee library ran most often in the United States, Canada, France, Spain and Germany. In total they were shown in 16 countries.
AdSee estimates Dying Light's YouTube ad spend at $155K – $1.6M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Dying Light.
The most-viewed Dying Light ad in the AdSee library is “Dying Light: The Beast - September 19, 2025”, with 1.9M views on YouTube.
Dying Light's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR06701594564672618497?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.