The "DYING LIGHT THE BEAST" logo appears over a lush, sun-dappled forest scene.

The ad opens with a first-person view of a forest, then transitions to an indoor scene, followed by a dark, gritty staircase. It then shows a close-up of a monstrous zombie, a blurry first-person view of someone running, and a date: September 19. More zombie encounters are shown, including a car chase and a close-up of a zombie's face. The ad concludes with a dynamic scene of a survivor fighting a large zombie, with a 'Pre-Order Now' button.