Dramatic sunbeams breaking through dark clouds over mountains.
The ad opens with a dramatic shot of sunbeams breaking through dark clouds over a mountainous landscape with a lake. It transitions to a close-up of a man wearing a Duke Energy hard hat, looking into the distance. Then, a bucket truck is shown with a worker high up near power lines at dusk. Another shot shows a utility truck and workers near power lines in a field. Inside a control room, two men look at a screen displaying a power grid schematic with an 'OUTAGE DETECTED' alert. The alert changes to 'POWER RESTORED'. A woman smiles while looking at her phone, which displays a 'Power is back ON' notification from Duke Energy. Another woman looks surprised, holding a flashlight. The ad concludes with an aerial view of a rural road with a utility truck driving towards mountains, and finally, the Duke Energy logo with the tagline 'BUILDING A SMARTER ENERGY FUTURE'.
Duke Energy — Building a Smarter Energy Future
- Brand
- Duke Energy
- Landing page
- Domain
- duke-energy.com
- Language
- EN
- Countries
- US


















