A person in a hard hat and yellow jacket working in heavy rain.

The ad opens with a person in a hard hat and yellow jacket working in heavy rain, looking up. It then shows two people in hard hats looking at a tablet displaying a thermal image of infrastructure. Next, it cuts to a control room with people monitoring screens, showing data and maps. A woman with a headset is seen looking at a monitor, followed by a man with a headset at a computer. The scene expands to show a large control room with many monitors displaying complex data. A man with a headset is shown working. Another woman with a headset is seen looking at screens. Two men are looking at a screen displaying a power grid schematic with an 'OUTAGE DETECTED' alert, and then a 'POWER RESTORED' notification. The ad transitions to workers in hard hats and safety vests working outdoors with heavy equipment, including a bucket truck. The final shot is the Duke Energy logo with the tagline 'BUILDING A SMARTER ENERGY FUTURE'.