The "NIEUW" (New) text and the prominent display of the Schwarzkopf Creme Supreme hair dye box.

The ad opens with a woman holding a box of Schwarzkopf Creme Supreme hair dye in a bathroom. The product packaging is shown prominently. The scene transitions to a photo booth where three women enter. They pose for photos inside the booth, with close-ups of their faces and hair. The ad concludes with a display of three different shades of the hair dye box, followed by the brand logo and tagline.