Di YouTube Ads: Top Video Campaigns & Creative Examples

#2682 YouTube advertiser by spendRetail EcommerceBelgiumVerify on Google Ads Transparency Center

Founded in 1975, Di is a Belgian retail chain offering cosmetics, makeup, skincare, and haircare across more than 100 physical stores and online. Its YouTube advertising spans 30+ ads and 23.8M views across 6 markets, with creatives frequently showcasing hair styling, hair color, and mascara products.

Est. total spend
$119K – $641K
All-time, estimated range
Ads indexed
32
Total views
23.8M
Markets
6
Countries the ads ran in

Most-viewed Di YouTube ads

Top 20 by views · list updated

See all 32 Di ads

Search every ad by what's said and shown, filter by country, language and date, and save the ones that matter to a board.

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About Di

Di is a Belgian retail chain specializing in cosmetics, makeup, skincare, haircare, and personal care products. Founded in 1975, the company operates over 100 physical store locations across Belgium alongside its e-commerce website.

Company
Di NV
Category
Beauty and cosmetics retailer
Headquarters
Belgium
Advertises in
6 countries

Di YouTube ads — FAQ

Di is a Belgian beauty and cosmetics retail chain founded in 1975. The retailer sells makeup, skincare, haircare, and personal care items through its e-commerce website and physical store network in Belgium.
Di's YouTube ads focus on beauty and hair products available in its stores, highlighting items such as got2b styling products, Schwarzkopf Creme Supreme hair color, and L'Oreal Paris Panorama Mascara.
Di primarily uses short video ads that are 15 seconds or less, with a preference for horizontal video spots alongside a selection of vertical Shorts-style clips.
Di advertises on YouTube primarily in French, along with ads running in Dutch and English to reach consumers in its Belgian market.
AdSee has indexed 32 YouTube ads from Di, with 23.8M views in total, shown in 6 countries.
Di's YouTube ads in the AdSee library ran most often in Belgium, the Netherlands, Luxembourg, France and Spain. In total they were shown in 6 countries.
AdSee estimates Di's YouTube ad spend at $119K – $641K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Di.
The most-viewed Di ad in the AdSee library is “got2b — Hair Styling Products Showcase”, with 5.6M views on YouTube.
Di's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR17412820977410113537?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.