The close-up of the woman's eyes with dramatic mascara.

The ad opens with a shot of L'Oréal Paris branding on a building at night, then transitions to a close-up of a woman's eyes. The mascara wand is shown, then applied to lashes. Text appears indicating the mascara makes eyes look larger. A woman in a black dress poses, then a close-up of her face is shown. Another woman is shown, then a final scene features a collection of L'Oréal Paris beauty products displayed with a woman in a sparkly dress.