The split-screen format and close-ups of hair products being used.

The ad is a split-screen montage featuring three people showcasing different got2b hair products. On the left, a man holds up a jar of 'Beach Matt Matt paste' and demonstrates its texture. In the center, a woman sprays her hair with 'Guardian Angel Heat Protection Spray' and then styles it with a hot tool. On the right, a man applies 'Powderful Styling Powder' to his roots. The pacing is quick, with close-ups on the products and their application. The final shot shows all three products together with the brand's slogan.