De Lijn YouTube ads: Top commercials and video campaigns

#3607 YouTube advertiser by spendLocal ServicesBelgiumVerify on Google Ads Transparency Center

De Lijn is a public transit operator running bus and tram networks across the Flemish Region of Belgium. Its YouTube advertising in Belgium spans 50+ video ads with over 14.4M views. Campaigns frequently focus on passenger ticketing, travel information apps, service updates, and respect for employees.

Est. total spend
$158K – $388K
All-time, estimated range
Ads indexed
58
Total views
14.4M
Markets
1
Countries the ads ran in

Most-viewed De Lijn YouTube ads

Top 20 by views · list updated

See all 58 De Lijn ads

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About De Lijn

De Lijn is a state-owned public transit operator governed by the Flemish Government in Belgium. Founded in 1991, the company operates an extensive bus and tram network across the Flemish Region, including urban transit in Antwerp and Ghent as well as the Belgian Coast Tram. It serves millions of commuters and travelers annually across Flanders with passenger transport and ticketing services.

Company
Vlaamse Vervoermaatschappij De Lijn
Category
Public bus and tram transport
Headquarters
Belgium
Advertises in
1 country

De Lijn YouTube ads — FAQ

De Lijn is a state-owned public transit operator in Belgium, governed by the Flemish Government. Operating across the Flemish Region, it provides passenger transport and ticketing services through an extensive network of buses and trams, including urban transit in Antwerp, Ghent, and the Belgian Coast Tram.
De Lijn's YouTube ads focus on passenger service reminders and commuting information. Common topics include checking travel schedules via its app or website, paying fares before boarding to avoid evasion fines, promoting specific transit routes, and highlighting respect for its employees.
De Lijn produces short video ads that are 15 seconds or less. While the majority of its YouTube ads are in a traditional horizontal format, it also uses vertical, Shorts-style video spots.
De Lijn advertises exclusively in Dutch, catering to public transport passengers and commuters in the Flemish Region of Belgium.
AdSee has indexed 58 YouTube ads from De Lijn, with 14.4M views in total, shown in 1 country.
De Lijn's YouTube ads in the AdSee library ran most often in Belgium.
AdSee estimates De Lijn's YouTube ad spend at $158K – $388K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by De Lijn.
The most-viewed De Lijn ad in the AdSee library is “De Lijn - Fines for fare evasion”, with 2.0M views on YouTube.
De Lijn's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR01973869181426204673?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.