The bright yellow background and the "1+1 maand gratis" offer immediately catch the eye.

The ad opens with a bright yellow background and the text "1+1 maand gratis". Below this, it says "Da's zomerpretpret met de Zomerpas!". In the center, two teal-colored sunglasses are stacked on top of each other. The bottom half of the screen has a white border with logos and text. The ad then transitions to a slightly different yellow background with the same sunglasses image, but the text is now larger and more prominent. A blue circle with "Tijdelijk aanbod!" appears in the top right corner. The text "Koop vóór 16 juli je Zomerpas en geniet van 1+1 maand gratis reisplezier op bus of tram*." is displayed prominently. A small disclaimer "Deze actie is enkel geldig voor nieuwe abonnees." is at the bottom.