The initial text "Onze dagelijkse controles kan je niet ontwijken." combined with the pixelated character.

The ad starts with a yellow background with question mark shapes. Text appears: "Onze dagelijkse controles kan je niet ontwijken." (Our daily checks you cannot avoid). A pixelated character with sunglasses walks across a dotted line. The scene then transitions to a Pac-Man-like maze game. The pixelated character is the player, and buses are the ghosts. The character navigates the maze, collecting dots and avoiding the buses. The text "400 EURO" appears. The scene then returns to the yellow background with the text: "Betaal dus altijd voor je opstapt en vermijd boetes tot €400." (So always pay before you get on and avoid fines up to €400). The pixelated character with sunglasses is shown again, walking across a dotted line. The logo for "De Lijn" (The Line) appears at the bottom right with the tagline "Beweeg mee" (Move with us).