An empty casket and a closed casket covered in flowers.

The ad opens with an empty, open casket and a closed casket covered in white flowers, flanked by ornate lamps. Text appears on screen. A man then appears in a funeral home setting, looking directly at the camera. The scene shifts to a man speaking to another man in a room with a painting and curtains. The final scene shows a framed portrait of an older man with a cat, with the Colonial Penn logo and a call to action.