A woman speaking at a funeral.

The ad opens in a funeral home with a woman speaking at a podium to a seated audience. The scene transitions to a reception area where people are getting food. A man in a tan jacket is speaking directly to the camera, gesturing towards the food and then falling to the floor. The ad then shows a close-up of a gelatin mold and other food items. The final scene shows people walking down a hallway, with the Colonial Penn logo and a call to action displayed. The pacing is generally slow, with a shift to a more direct, attention-grabbing style when the man falls.