The large text "AGE 50-85?" at the beginning of the ad.

The ad opens with a man sitting at a desk in an office, looking at the camera. Another man enters the office and sits down. They discuss something, and the second man presents a document. The scene then shifts to a top-down view of them looking at papers on the desk. The ad then shows the first man walking through a hallway, with the second man following him. The first man turns and speaks to the camera, gesturing. The Colonial Penn logo appears with a call to action. The man then walks out of a glass door.