BÉIS YouTube Ads & Video Campaigns

#858 YouTube advertiser by spendRetail EcommerceUnited StatesVerify on Google Ads Transparency Center

Founded by Shay Mitchell, BÉIS creates functional luggage, backpacks, and travel accessories. Across 2 markets, its YouTube advertising features 30+ ads generating 59.1M views, highlighting product demonstrations, pack-with-me videos, tote bag features, and seasonal promotions.

Est. total spend
$650K – $3.0M
All-time, estimated range
Ads indexed
36
Total views
59.1M
Markets
2
Countries the ads ran in

Most-viewed BÉIS YouTube ads

Top 20 by views · list updated

See all 36 BÉIS ads

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About BÉIS

BÉIS is a direct-to-consumer brand offering functional luggage, weekender bags, backpacks, and travel accessories. Founded in 2018 by actress Shay Mitchell, the company designs travel gear and everyday lifestyle bags sold online and through select retailers globally. In August 2026, Samsonite Group announced a definitive agreement to acquire the brand.

Company
BEIS, LLC
Category
Luggage and travel accessories
Headquarters
United States
Advertises in
2 countries

BÉIS YouTube ads — FAQ

BÉIS is a direct-to-consumer travel and lifestyle brand founded in the United States. The company designs and sells functional luggage, weekender bags, backpacks, tote bags, and travel accessories.
YouTube ads for BÉIS highlight product features such as carry-on suitcase functionality, luggage stacking demonstrations, packing tutorials, and color options for tote bags. Campaigns also promote seasonal offers like Black Friday sales.
BÉIS relies primarily on vertical Shorts-style video ads, alongside standard horizontal formats. Most of the brand's spots are short, typically running 30 seconds or less.
BÉIS advertises on YouTube entirely in English.
AdSee has indexed 36 YouTube ads from BÉIS, with 59.1M views in total, shown in 2 countries.
BÉIS's YouTube ads in the AdSee library ran most often in the United States and Canada.
AdSee estimates BÉIS's YouTube ad spend at $650K – $3.0M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by BÉIS.
The most-viewed BÉIS ad in the AdSee library is “Pack With Me For A Weekend Escape”, with 16.1M views on YouTube.
BÉIS's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR07513613279361499137?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.