The split screen showing the Oral-B logo and then close-ups of women brushing their teeth.

The ad opens with a split screen showing the Oral-B logo. It then transitions to close-ups of two women brushing their teeth, one with a new toothbrush and one with an old one. The ad highlights the difference in plaque removal between a new and old toothbrush, showing a graphic comparison of teeth with and without plaque. It concludes with a shot of Oral-B toothpaste and a toothbrush in a cup, followed by a final shot of the Oral-B logo.