The initial red background with a white smile graphic and the Portuguese phrase "Sorrir é um ato de cuidado."

The ad opens with a red background and a white smile graphic. Text appears: "Sorrir é um ato de cuidado." (Smiling is an act of care). Then, a young woman smiles as she receives a cup of tea from an older woman. The older woman then smiles broadly. The scene shifts to a laboratory where scientists are working with microscopes. Text appears: "globalmente + 20 mil patentes* + 5 mil profissionais". The ad ends with the Colgate logo and text stating it is the most recommended brand by dentists.