The large, bold "100%" text and the claim of "immediate relief" grab attention.

The ad opens with a woman in a lab coat smiling, with large text stating "100% dos pacientes tiveram alívio imediato da sensibilidade". This transitions to animated graphics showing microscopic beads interacting with tooth enamel, illustrating immediate relief from hypersensitivity. The ad then shows Elmex toothpaste, mouthwash, and a toothbrush, followed by a graphic of a power button and text about "60 anos de ciência". The final scene displays the Elmex products and availability information.