A man's face appears in a distorted oval, followed by a close-up of someone with braces brushing their teeth.

The ad opens with a close-up of a man's face, then transitions to a young man with braces brushing his teeth with an electric toothbrush. A woman then examines an electric toothbrush head. Animated graphics show the toothbrush head cleaning teeth, removing plaque. The ad then shows a split screen comparing a worn-out toothbrush head to a new one, highlighting the cleaning power. Finally, the woman is shown smiling and holding the toothbrush, followed by a product shot of the Oral-B iO toothbrush and its packaging.