Zalando YouTube Ads & Video Commercials

#1862 YouTube advertiser by spendRetail EcommerceItalyVerify on Google Ads Transparency Center

Zalando is a major European fashion platform offering clothing, footwear, accessories, and beauty products. Its video advertising across 2 markets features 20+ ads and 52.8M views, highlighting style guides, seasonal outfits, and curated fashion selections.

Est. total spend
$317K – $1.1M
All-time, estimated range
Ads indexed
26
Total views
52.8M
Markets
2
Countries the ads ran in

Most-viewed Zalando YouTube ads

Top 20 by views · list updated

See all 26 Zalando ads

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About Zalando

Zalando.it is the Italian online store for Zalando, offering clothing, footwear, accessories, and beauty products to consumers in Italy. Founded in Germany in 2008, Zalando has expanded into one of Europe's largest fashion e-commerce platforms. The Italian platform is operated directly by parent company Zalando SE.

Company
Zalando SE
Category
Online fashion retail
Headquarters
Italy
Advertises in
2 countries

Zalando YouTube ads — FAQ

Zalando is an online fashion retail platform operated by Zalando SE, offering clothing, footwear, accessories, and beauty products. Its video advertising features fashion collections and apparel available through its Italian e-commerce store.
Zalando's YouTube video ads focus on style inspiration, fashion selections, and outfit ideas for specific occasions. Recurring themes include curated backstage selections, beach day attire, office wear, and discovering personal style.
Zalando relies predominantly on horizontal video formats alongside vertical Shorts-style videos. Most of its video promotions are quick spots lasting up to 15 seconds, with a smaller portion running between 16 and 30 seconds.
Zalando targets audiences in Italy, running its YouTube video campaigns exclusively in Italian.
AdSee has indexed 26 YouTube ads from Zalando, with 52.8M views in total, shown in 2 countries.
Zalando's YouTube ads in the AdSee library ran most often in Italy and Austria.
AdSee estimates Zalando's YouTube ad spend at $317K – $1.1M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Zalando.
The most-viewed Zalando ad in the AdSee library is “Zalando — Backstage Selection”, with 10.4M views on YouTube.
Zalando's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR13481351589897699329?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.