Zojirushi YouTube Ads and Video Campaigns

#1851 YouTube advertiser by spendRetail EcommerceUnited StatesVerify on Google Ads Transparency Center

Zojirushi manufactures kitchen appliances and thermal products, including rice cookers, breadmakers, coffee makers, and insulated drinkware. Across 5 markets, its YouTube advertising has generated 22.3M views from 17 ads. The campaigns focus primarily on product demonstrations highlighting features of induction heating rice cookers, breadmakers, and insulated tumblers.

Est. total spend
$245K – $1.1M
All-time, estimated range
Ads indexed
17
Total views
22.3M
Markets
5
Countries the ads ran in

Most-viewed Zojirushi YouTube ads

Top 17 by views · list updated

About Zojirushi

Zojirushi produces home appliances and thermal products, including rice cookers, electric water boilers, breadmakers, and vacuum-insulated drinkware. The domain zojirushi.com serves as the official North American site, managed by Zojirushi America Corporation. Its parent company, Zojirushi Corporation, was established in Osaka, Japan, in 1918.

Company
Zojirushi America Corporation
Category
Kitchen appliances and thermalware
Headquarters
United States
Advertises in
5 countries

Zojirushi YouTube ads — FAQ

Zojirushi is a manufacturer of kitchen appliances and thermal products, including rice cookers, electric water boilers, breadmakers, and vacuum-insulated drinkware. In North America, the brand is managed by Zojirushi America Corporation, operating the official website zojirushi.com.
Zojirushi's YouTube ads highlight specific home and kitchen products. Recurring featured items include Induction Heating and Micom rice cookers, the Home Bakery Virtuoso Plus breadmaker, ZUTTO coffee makers, and GoCafe insulated mugs and tumblers emphasizing heat retention and leak-proof designs.
Zojirushi primarily uses standard horizontal video ads, alongside a smaller share of vertical formats. Most video spots run between 16 and 30 seconds, with the remainder lasting 15 seconds or less.
Zojirushi advertises entirely in English for its North American YouTube ad campaigns.
AdSee has indexed 17 YouTube ads from Zojirushi, with 22.3M views in total, shown in 5 countries.
Zojirushi's YouTube ads in the AdSee library ran most often in the United States, the United Arab Emirates, South Korea, Japan and Canada.
AdSee estimates Zojirushi's YouTube ad spend at $245K – $1.1M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Zojirushi.
The most-viewed Zojirushi ad in the AdSee library is “Zojirushi Induction Heating (IH) Rice Cookers”, with 8.2M views on YouTube.
Zojirushi's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR04061350418314166273?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.