Redken YouTube Ads and Commercial Campaigns

#1874 YouTube advertiser by spendRetail EcommerceVerify on Google Ads Transparency Center

Redken is a professional hair care, styling, and color brand operating under L'Oréal's Professional Products Division. Across 4 markets, its YouTube advertising library features 13 ads with 40.7M views. Video campaigns center heavily on hair repair routines and treatments, highlighted by the Acidic Bonding Concentrate line and hair transformation features.

Est. total spend
$163K – $1.1M
All-time, estimated range
Ads indexed
13
Total views
40.7M
Markets
4
Countries the ads ran in

Most-viewed Redken YouTube ads

Top 13 by views · list updated

About Redken

Redken is a professional hair care, hair color, and styling brand serving consumers and salon professionals across European markets. Founded in 1960 by Paula Kent and Jheri Redding, the brand pioneered scientific, protein-based hair treatments. It operates as part of the Professional Products Division of parent company L'Oréal.

Company
L'Oréal S.A.
Category
Professional haircare products
Advertises in
4 countries

Redken YouTube ads — FAQ

Redken is a professional hair care, hair color, and styling brand operating under L'Oréal's Professional Products Division. The brand offers scientifically developed hair treatments, leave-in conditioners, and styling products designed for both everyday consumers and salon professionals.
Redken's YouTube video ads prominently highlight the Acidic Bonding Concentrate line, including leave-in treatments and hair bandage balms. Common themes across the campaigns include routines for hair repair, achieving shiny and smooth hair, and hair transformation.
Redken uses an even split between vertical Shorts-style videos and standard horizontal formats. Most of the brand's video advertisements are short spots running up to 15 seconds.
Redken advertises on YouTube primarily in English, followed by French and Dutch.
AdSee has indexed 13 YouTube ads from Redken, with 40.7M views in total, shown in 4 countries.
Redken's YouTube ads in the AdSee library ran most often in Belgium, Greece, the Czech Republic and the Netherlands.
AdSee estimates Redken's YouTube ad spend at $163K – $1.1M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Redken.
The most-viewed Redken ad in the AdSee library is “Redken - Acidic Bonding Concentrate Leave-In Treatment ft. Sabrina Carpenter”, with 17.2M views on YouTube.
Redken's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR18111678367685148673?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.