A man holding a lightbulb and looking up at a light fixture.

The ad opens with a man in a dark blue polo shirt with an Xcel Energy logo, holding a lightbulb. He looks up at a light fixture and then hands the lightbulb to someone off-screen. A hand then screws the lightbulb into the fixture, and it lights up. The man then holds up a tablet displaying a sticker that says "Live. Laugh. Love saving energy." He speaks to someone off-screen. The next scene shows hands installing a showerhead, with a text overlay. The final scene shows the back of a white van with the Xcel Energy logo and a sticker that says "It's Savings O'clock Somewhere." The ad is fast-paced with quick cuts.