A dramatic lightning strike in the opening seconds.

The video opens with a dramatic lightning strike in a dark, stormy sky. It transitions to shots of power lines against cloudy skies, with some glitchy, layered effects. Text appears, formed by lightning, spelling out "ZAP!" and "HAZARDOUS!". This is followed by a shot of sparks and then the words "BASICALLY LIGHTNING!" also formed by lightning. The final sequence shows a graphic illustrating the danger of downed power lines, with a person advised to stay 30 feet away. The ad ends with the Xcel Energy logo and website.