The "NEW!" tag and the close-up shot of the protein granola parfait.

The ad opens with a bag of Kellogg's Vector Protein Granola, Chocolate Flavour, and a parfait in a glass. The camera zooms in on the parfait, showing layers of yogurt and granola with chocolate chunks. Text overlays highlight the protein content. The scene then widens to show two bags of Vector Protein Granola: Chocolate Flavour and Vanilla Almond. The pacing is quick and focused on showcasing the product.