A close-up shot of a bowl of Kellogg's Frosted Flakes.

The ad opens with a close-up of a bowl of Kellogg's Frosted Flakes. The scene then transitions to a black and white animation of Tony the Tiger, followed by a brief clip of children playing sports. The ad then shows Tony the Tiger in a cowboy hat, before cutting to a father and daughter watching TV. The TV screen shows the animated Tony the Tiger and the Kellogg's Frosted Flakes logo. The father and daughter are eating cereal and smiling. The ad ends with a shot of the cereal box and the tagline on the TV screen.