The initial silhouette of the product against the dark background.

The video opens with a black silhouette of a pen-like object with a red cap against a dark blue gradient background. The scene then transitions to a close-up of the actual product: a white pen with a red cap, featuring a yellow label with blue text that reads 'WD-40'. The tip of the pen is visible, showing a brown applicator. Text appears on the right side of the screen.