The man's surprised reaction upon entering the Wawa store.

The ad opens with a man walking towards a Wawa convenience store. He enters the store, looks around in awe at the food and drink options, and then proceeds to order. The ad shows close-ups of food being prepared, including a sandwich and a latte, and then a burger and fries. The man exits the store with a tray of drinks and a bag, smiling. The final scenes show the Wawa logo and the tagline 'You Gotta Wawa. Now Open!'