The prominent '$6 SHORTI MEAL DEAL' graphic and the appetizing close-up of the hoagie.

The ad opens with a close-up of a Wawa hoagie and a drink, with a bag of Herr's Kettle Cooked chips in the background. A purple circle with '$6 SHORTI MEAL DEAL' appears. The camera then pans slightly to show another hoagie with meat and cheese, and a '$8 CLASSIC MEAL DEAL' graphic. The Wawa Hoagiefest logo is prominent in the background, with neon lights and a surfboard. The overall presentation is bright and appetizing, focusing on the food items and the value deals.