The opening shot of the elegant, golden cream jar with its lid suspended in the air.

The ad opens with a close-up of a luxurious golden jar of Vichy Neovadiol Longevity Cream, its lid floating above. The scene transitions to a woman's face, focusing on her skin and lips, with text overlay indicating areas of application. Another shot shows a woman's ear with a large gold earring. The final shot is a close-up of a smiling woman with the Vichy logo prominently displayed.