The initial shot of the woman with flowing hair and the prominent product bottle.

The ad opens with a woman with wavy brown hair, looking to her left. A bottle of Vichy Dercos hair serum is shown next to her. The next scene shows a close-up of a swirling red liquid with text overlay. Then, a close-up of a clear, gel-like substance with text overlay. The final scene shows a man in a lab coat, looking directly at the camera, with text overlay about the brand's ranking. The pacing is quick, with rapid cuts between scenes.