The initial shot of the man looking directly at the camera, combined with the product shot.

The ad opens with a close-up of a man with curly hair looking into the camera. A bottle of Vichy Dercos Aminexil Clinical R.E.G.E.N. Booster serum is shown next to him. The scene then shifts to the man holding his head, with text overlayed. This is followed by a close-up of a red liquid drop with bubbles, and text about the product's benefits. The pacing is quick, with dynamic cuts and close-ups.