Viaplay YouTube Ads & Video Commercials

#2206 YouTube advertiser by spendEntertainment MediaFinland

Viaplay is a subscription video-on-demand streaming service offering live sports broadcasts, movies, series, and Nordic originals. Across 80+ ads and 33.2M views in 3 markets, its YouTube advertising highlights major live sports coverage including Formula 1, NHL hockey, and football alongside series and promotional offers.

Est. total spend
$266K – $863K
All-time, estimated range
Ads indexed
84
Total views
33.2M
Markets
3
Countries the ads ran in

Most-viewed Viaplay YouTube ads

Top 20 by views · list updated

Viaplay — NHL — Ihan kaikki ottelut Viaplaylla (YouTube video ad)0:35

Viaplay

NHL — Ihan kaikki ottelut Viaplaylla

4M views
Viaplay — Formula 1 on Viaplay - Watch all the races (YouTube video ad)0:15

Viaplay

Formula 1 on Viaplay - Watch all the races

3M views
Viaplay — NHL - Watch all games on Viaplay (YouTube video ad)0:30

Viaplay

NHL - Watch all games on Viaplay

1.5M views
Viaplay — Viaplay - Ihan kaikki hiihdon maailmancupit (YouTube video ad)0:15

Viaplay

Viaplay - Ihan kaikki hiihdon maailmancupit

1.3M views
Viaplay — Ghosts — Viaplay (YouTube video ad)0:17

Viaplay

Ghosts — Viaplay

1.2M views
Viaplay — Valioliiga — Olemme takaisin! (YouTube video ad)0:30

Viaplay

Valioliiga — Olemme takaisin!

1.2M views
Viaplay — Viaplay - Formula 1 (YouTube video ad)0:15

Viaplay

Viaplay - Formula 1

906.1K views
Viaplay — NHL Hockey on Viaplay (YouTube video ad)0:15

Viaplay

NHL Hockey on Viaplay

869.1K views
Viaplay — Viaplay Kesätarjous: Leffat & Sarjat (YouTube video ad)0:15

Viaplay

Viaplay Kesätarjous: Leffat & Sarjat

821.7K views
Viaplay — Viaplay F1® Season Starts Now (YouTube video ad)0:15

Viaplay

Viaplay F1® Season Starts Now

820.3K views
Viaplay — Outlander: Blood of My Blood on Viaplay (YouTube video ad)0:15

Viaplay

Outlander: Blood of My Blood on Viaplay

810.7K views
Viaplay — Outlander - ViaPlay (YouTube video ad)0:17

Viaplay

Outlander - ViaPlay

726.9K views
Viaplay — Viaplay Kesätarjous: Leffat & Sarjat 1,99€/kk (YouTube video ad)0:15

Viaplay

Viaplay Kesätarjous: Leffat & Sarjat 1,99€/kk

711.3K views
Viaplay — ViaPlay Summer Favorites - Movies & Series (YouTube video ad)0:15

Viaplay

ViaPlay Summer Favorites - Movies & Series

701.9K views
Viaplay — Outlander: Blood of My Blood — 7 päivää 0€ (YouTube video ad)0:30

Viaplay

Outlander: Blood of My Blood — 7 päivää 0€

645.1K views
Viaplay — Viaplay — Lupa nauttia lätkästä Ihan kaikki MM-kisoista (YouTube video ad)0:15

Viaplay

Viaplay — Lupa nauttia lätkästä Ihan kaikki MM-kisoista

600.1K views
Viaplay — Premier League — Olemme takaisin! (YouTube video ad)0:30

Viaplay

Premier League — Olemme takaisin!

555.1K views
Viaplay — Viaplay Summer Favorites - Movies & Series Offer (YouTube video ad)0:15

Viaplay

Viaplay Summer Favorites - Movies & Series Offer

515.6K views
Viaplay — Stanley Cup Playoffs on Viaplay (YouTube video ad)0:15

Viaplay

Stanley Cup Playoffs on Viaplay

491.2K views
Viaplay — Viaplay - Cross-Country Skiing World Cup (YouTube video ad)0:15

Viaplay

Viaplay - Cross-Country Skiing World Cup

481K views

See all 84 Viaplay ads

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About Viaplay

Viaplay is a subscription video-on-demand streaming service in Finland, offering live sports broadcasts, films, television series, and original Nordic productions. The service in the Finnish market is operated by Viaplay Group Finland Oy, a subsidiary of the Swedish media company Viaplay Group AB. It delivers content both directly to consumers and through partnerships with local telecom operators.

Company
Viaplay Group Finland Oy
Category
Video streaming service
Headquarters
Finland
Advertises in
3 countries

Viaplay YouTube ads — FAQ

Viaplay is a subscription video-on-demand streaming service based in Finland, operated by Viaplay Group Finland Oy. The platform provides live sports broadcasts, movies, television series, and Nordic original productions directly to viewers and through telecom partnerships.
Viaplay's YouTube ads primarily highlight live sports coverage, including NHL hockey, Formula 1 racing, the Premier League, and World Cup skiing. Other campaigns promote general entertainment content, such as films, television series like Ghosts, and seasonal subscription offers.
Viaplay relies mostly on horizontal video ads, alongside a smaller portion of vertical Shorts. The video spots are generally short, typically running 15 seconds or less, with the remainder spanning between 16 and 30 seconds.
Viaplay advertises on YouTube primarily in Finnish, with additional video ads appearing in Swedish and English.
AdSee has indexed 84 YouTube ads from Viaplay, with 33.2M views in total, shown in 3 countries.
Viaplay's YouTube ads in the AdSee library ran most often in Finland, Estonia and Sweden.
AdSee estimates Viaplay's YouTube ad spend at $266K – $863K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Viaplay.
The most-viewed Viaplay ad in the AdSee library is “NHL — Ihan kaikki ottelut Viaplaylla”, with 4.0M views on YouTube.

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.