Watch UFC Fight Pass YouTube ads and campaign creatives

#2243 YouTube advertiser by spendEntertainment MediaUnited StatesVerify on Google Ads Transparency Center

UFC Fight Pass is a subscription-based combat sports streaming service offering live events, original programming, and archived fights. Across 2 markets, the platform has generated 30.2M views across 50+ YouTube ads. Its video creative primarily focuses on promoting upcoming UFC Fight Night bouts, numbered pay-per-view matchups, and discounted subscription offers.

Est. total spend
$60.3K – $845K
All-time, estimated range
Ads indexed
53
Total views
30.2M
Markets
2
Countries the ads ran in

Most-viewed UFC Fight Pass YouTube ads

Top 20 by views · list updated

See all 53 UFC Fight Pass ads

Search every ad by what's said and shown, filter by country, language and date, and save the ones that matter to a board.

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About UFC Fight Pass

UFC Fight Pass is a subscription-based digital video streaming service owned and operated by Zuffa, LLC, a subsidiary of TKO Group Holdings. Launched in 2013, the platform provides global access to live combat sports events, original programming, and an extensive archive of mixed martial arts, grappling, kickboxing, and boxing fights. It serves combat sports fans in over 200 countries and territories worldwide.

Company
Zuffa, LLC
Category
Sports streaming service
Headquarters
United States
Advertises in
2 countries

UFC Fight Pass YouTube ads — FAQ

UFC Fight Pass is a subscription video streaming service operated by Zuffa, LLC, a subsidiary of TKO Group Holdings. It provides live combat sports coverage, original shows, and an on-demand fight archive to viewers globally.
UFC Fight Pass video ads promote live event broadcasts, numbered pay-per-view matchups, and UFC Fight Night cards. Campaigns also feature subscription discount promotions and highlight specific headlining fighters.
UFC Fight Pass primarily runs horizontal video ads, alongside some vertical formats. Most promotions are short spots lasting up to 15 seconds, with the remainder running between 16 and 30 seconds.
UFC Fight Pass advertises primarily in Portuguese, with a smaller portion of its ads appearing in English.
AdSee has indexed 53 YouTube ads from UFC Fight Pass, with 30.2M views in total, shown in 2 countries.
UFC Fight Pass's YouTube ads in the AdSee library ran most often in Brazil, Canada and New Zealand.
AdSee estimates UFC Fight Pass's YouTube ad spend at $60.3K – $845K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by UFC Fight Pass.
The most-viewed UFC Fight Pass ad in the AdSee library is “UFC 323: Dvalishvili vs. Yan 2 & Pantoja vs. Van - Sáb 6 Dez”, with 4.0M views on YouTube.
UFC Fight Pass's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR07707991851227152385?region=anywhere
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#Brand · Industry · CountryEst. total spendAdsViewsActions
2206
ViaplayEntertainment MediaFI
$266K – $863K84 ads · 33.2M8433.2MView ads
2225
ViaplayEntertainment MediaNO
$268K – $853K101 ads · 24.4M10124.4MView ads
2261
NFLEntertainment MediaUS
$33.4K – $835K10 ads · 16.7M1016.7MView ads
2271
OSN+Entertainment MediaAE
$82.9K – $829K11 ads · 16.6M1116.6MView ads
2278
Domi KidsEntertainment Media—
$33.1K – $826K18 ads · 16.5M1816.5MView ads
2284
LW TheatresEntertainment MediaGB
$334K – $822K12 ads · 25.7M1225.7MView ads
2286
ITVEntertainment MediaGB
$333K – $820K38 ads · 25.6M3825.6MView ads
2291
Atria MusicEntertainment MediaCY
$51.0K – $816K171 ads · 25.5M17125.5MView ads

Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.