Valio YouTube ads: commercials and creative examples

#1540 YouTube advertiser by spendDTCFinlandVerify on Google Ads Transparency Center

Valio is a Finnish dairy and food company producing milk, cheese, butter, yogurts, and plant-based items. In Finland, its YouTube advertising spans 40+ ads with 71.1M views, highlighting product lines like Valio PROfeel protein snacks and plant-based options alongside brand heritage campaigns.

Est. total spend
$569K – $1.4M
All-time, estimated range
Ads indexed
45
Total views
71.1M
Markets
1
Countries the ads ran in

Most-viewed Valio YouTube ads

Top 20 by views · list updated

PROfeel® — Valio PROfeel — Protein Pudding (YouTube video ad)0:15

PROfeel®

Valio PROfeel — Protein Pudding

5.2M views
PROfeel® — Valio PROfeel - Every Body Wants Profeel (YouTube video ad)0:15

PROfeel®

Valio PROfeel - Every Body Wants Profeel

5.2M views
Valio — Valio — Arjen klassikko. (YouTube video ad)0:20

Valio

Valio — Arjen klassikko.

4.7M views
Valio — Valio Oivariini — 100% Kasvipohjainen (YouTube video ad)0:06

Valio

Valio Oivariini — 100% Kasvipohjainen

4.6M views
Valio — Valio Oltermanni 17% Kasviöljy - Uusi tuote (YouTube video ad)0:10

Valio

Valio Oltermanni 17% Kasviöljy - Uusi tuote

4.2M views
Valio — Valio — Onhan Se (YouTube video ad)0:30

Valio

Valio — Onhan Se

3.9M views
PROfeel® — Valio Profeel — Protein Pudding (YouTube video ad)0:06

PROfeel®

Valio Profeel — Protein Pudding

3.4M views
Valio — Valio — Keittiön Hyvän tekijä (YouTube video ad)0:20

Valio

Valio — Keittiön Hyvän tekijä

3.4M views
Valio — Valio — 120 Years of Creating Good Things (YouTube video ad)0:20

Valio

Valio — 120 Years of Creating Good Things

3.4M views
Valio — Valio — Keittiön Hyvän tekijä (YouTube video ad)0:20

Valio

Valio — Keittiön Hyvän tekijä

2.4M views
PROfeel® — Valio Profeel - Every Body Wants Profeel (YouTube video ad)0:15

PROfeel®

Valio Profeel - Every Body Wants Profeel

2.3M views
Valio — Valio — 120 Years of Creating Goodness (YouTube video ad)0:20

Valio

Valio — 120 Years of Creating Goodness

2.2M views
Valio — Valio Balance - Tasapainon hallintaan (YouTube video ad)0:15

Valio

Valio Balance - Tasapainon hallintaan

2.2M views
PROfeel® — Profeel — Protein Pudding (YouTube video ad)0:15

PROfeel®

Profeel — Protein Pudding

2.2M views
Valio — Valio Keittiön — Hyvän tekijä (YouTube video ad)0:20

Valio

Valio Keittiön — Hyvän tekijä

2.2M views
Valio — Valio — Keittiön Hyvän tekijä (YouTube video ad)0:20

Valio

Valio — Keittiön Hyvän tekijä

2.1M views
Valio — Valio Balance — Tasapainon Hallintaan (YouTube video ad)0:06

Valio

Valio Balance — Tasapainon Hallintaan

1.9M views
Valio — Valio Grandi Green Apple Juice Ad (YouTube video ad)0:10

Valio

Valio Grandi Green Apple Juice Ad

1.2M views
Valio — Valio Eila — Lactose-free milk for creative moments (YouTube video ad)0:15

Valio

Valio Eila — Lactose-free milk for creative moments

1.1M views
Valio — Valio — Grandi Strawberry Juice (YouTube video ad)0:10

Valio

Valio — Grandi Strawberry Juice

1.1M views

See all 45 Valio ads

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About Valio

Valio is a Finnish dairy and food company owned by domestic dairy farmer cooperatives. Founded in 1905, the company produces milk, butter, cheese, yogurts, plant-based products, and specialized nutritional ingredients. Valio operates across consumer and wholesale markets, exporting its products to around 50 countries.

Company
Valio Oy
Category
Dairy products manufacturing
Headquarters
Finland
Advertises in
1 country

Valio YouTube ads — FAQ

Valio is a Finnish dairy and food company that manufactures dairy goods such as milk, butter, cheese, and yogurts, as well as plant-based alternatives and specialized nutritional ingredients.
Valio's YouTube ads focus on specific product lines such as Valio PROfeel protein puddings, plant-based spreads like Oivariini, cheeses like Oltermanni, and brand messages celebrating everyday cooking and the company's 120-year history.
Valio primarily uses short, horizontal video ads, with a strong focus on spots lasting 15 seconds or less, supplemented by 16-to-30-second clips and vertical Shorts-style formats.
Valio advertises on YouTube in Finnish.
AdSee has indexed 45 YouTube ads from Valio, with 71.1M views in total, shown in 1 country.
Valio's YouTube ads in the AdSee library ran most often in Finland.
AdSee estimates Valio's YouTube ad spend at $569K – $1.4M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Valio.
The most-viewed Valio ad in the AdSee library is “Valio PROfeel — Protein Pudding”, with 5.3M views on YouTube.
Valio's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR07396877803423006721?region=anywhere

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.